Why the Africa Cup of Nations deserves more respect from European media

Published 2026-03-17

The Premier League, La Liga, Serie A – they’re all poorer for their dismissive attitude towards the Africa Cup of Nations. Every two years, like clockwork, European media and pundits trot out the same tired laments about player availability, mid-season disruption, and the supposed inconvenience of it all. It’s not an inconvenience; it’s a championship, and it deserves the same reverence afforded to the Euros or the Copa América.

Consider the talent drain. Mohamed Salah, Victor Osimhen, Sadio Mané – these aren't fringe players. They are the pulsating heartbeats of their respective club teams, often leading goal scorers and assist kings. To frame their participation in AFCON as a problem for Liverpool or Napoli, rather than proof of their national pride and a celebration of African football, is to fundamentally misunderstand the sport's global appeal.

The Double Standard is Glaring

Imagine the uproar if the Euros were dismissed as a "disruption" to the club season. The very notion is laughable. Yet, when AFCON rolls around, the narrative shifts to one of inconvenience. This isn't just about scheduling; it’s about a deeply ingrained, often subconscious, bias that undervalues football played outside of Europe's traditional powerhouses.

The quality on display is undeniable. The 2021 tournament saw Senegal, led by Mané, defeat Salah’s Egypt in a thrilling final. That same tournament featured upsets, tactical battles, and individual brilliance that would grace any major international competition. Algeria's 1-0 victory over Senegal in the 2019 final was a masterclass in disciplined defending and opportunistic attacking.

More Than Just a Tournament

AFCON is more than just 90 minutes; it's a cultural phenomenon. It unifies nations, ignites passions, and provides a platform for players to become national heroes. For many on the continent, it’s the pinnacle of sporting achievement. To reduce it to a mere obstacle for European clubs is not just disrespectful; it’s myopic.

Let's talk numbers. The 2021 AFCON final between Senegal and Egypt drew a global audience of over 100 million viewers. That’s a figure that rivals many major sporting events, yet how often do you see comprehensive coverage and insightful analysis in the mainstream European press, beyond the immediate impact on Premier League rosters?

Furthermore, the economic impact for host nations is significant, boosting tourism and infrastructure. Côte d'Ivoire, the host of the upcoming 2023 tournament, has invested heavily, building and renovating stadiums like the Alassane Ouattara Stadium, a 60,000-seater marvel. This isn't a backwater competition; it's a grand spectacle.

A Call for Respect

It's time for European media to elevate its discourse. Instead of focusing on who's missing from club duty, celebrate the incredible talent, the fervent support, and the rich history of the Africa Cup of Nations. Acknowledge the tactical evolution, the emergence of new stars, and the sheer joy it brings to millions.

Hot Take: Until major European leagues commit to a global football calendar that genuinely respects international tournaments like AFCON, rather than treating them as an irritating afterthought, they will continue to perpetuate a colonial mindset that ultimately harms the beautiful game's universal spirit.